Our holistic approach to SEO

To improve your website’s search engine optimisation there are 3 key components. The first and most basic is on-page SEO, the second and most time intensive is off-site SEO and lastly technical SEO can be simple or easy, depending on the complexity (size, structure) of your website.

Our process towards SEO is about being transparent, methodical and data driven so that we can ensure you are receiving the best advice and service possible in determining whether SEO is a valid long term channel for your business.

1. Website audit

The first step in analysing a website’s potential for SEO, is to conduct a website audit. We utilise SEMRush a leading SEO tool that provides an in-depth analysis of your website across on-page SEO, off-site SEO & technical SEO.

2. Improving Performance - Addressing on-page SEO factors

Improving a website’s page titles, meta descriptions, navigation, H1 headings, internal link structure, image alt text is all included in our SEO package. Getting these basics right is important and it will improve performance but it won’t ultimately drive your website performance forward.

3. Improving Performance - Addressing Technical SEO factors

Identifying your website’s technical SEO issues and fixing the basics will improve your website’s performance and this is included in our SEO package. More technical issue fixes, will need to be discussed to determine whether the investment will deliver a positive ROI over the long term.

4. Benchmarking Performance

As part of our website audit report, we’ll benchmark how your website performs vs. competitors against the following key metrics: Domain authority, backlink profile, organic traffic, overall visibility against target keywords. We’ll then use this data to assess whether an ongoing off-page SEO campaign will deliver a positive ROI for your business vs. investment in other key digital channels.