Google Ads Management

We have over 10 years experience in managing Google Ad Campaigns and understand how to target and optimise campaigns to drive ROI for your business. Read about our approach below -

1. Initial Setup

Whether your business is new to Google Ads or you have an existing campaign that you would like us to review, we always ensure we setup your account correctly from the start.

3. Creative & Unique Selling Points

To win in Google Ads you need to craft ads that have unique selling points that stand out from the rest of the competition.

In our ad below for Shingleback Off Road, we’ve deliberately mentioned -

• Bike racks carry 3 to 6 bikes

• Australian made

• Quick to load

• Zero frame contact

• We’ve used ad extensions to promote our light board and custom MTB trailers

These are all custom unique selling points unique to Shingleback Off Road, which helps them achieve a superior CTR compared to competitors in this category.

4. Utilising Retargeting to drive consideration

The power of Google Ads goes beyond keyword targeting on Google Search. To ensure we drive awareness and further product consideration we use the Google Display Network for retargeting.

How we optimise Google Ads campaigns

Once your campaign is live, we monitor and optimise your campaign by focusing on

1. Building quality score.

2. Improving keyword and ad creative performance.

3. Implementing Google’s machine learning recommendations.

4. Monthly reporting of performance including recommendations to improve performance.

Optimisation in detail:

• Review search query reports to see what keywords have the highest CTR and are driving leads/sales at an affordable cost per acquisition.

• Review ad creative performance by CTR and lead/sales performance to ensure ad creative is working as hard as possible to deliver business results.

• Review Google’s machine learning account recommendations to improve optimisation score. These recommendations cover - keywords & targeting, bidding & budgets, ads & extensions.

Google Machine Learning is reducing the workload of campaign managers by highlighting recommendations.

This is why we allocate 4 hours per month to ensure your campaign is producing the best results. The less you spend on management fees, the more you can invest in media to drive new business.